Case Study:
Developing a Magento eCommerce Solution for a Global Enterprise

Magento eCommerce interface
Magento Solutions Partner
PHP logo
PHP
award
Awards Finalist
The goal
Develop an e-commerce solution for a well-known US-based international client
First phase
Create a localized e-commerce website, develop UX features, roll out the fully-developed site in 4 months
The Results
300-400% increase in sales
Second phase
Apply the tried and tested solutions onto new localized e-commerce websites in 15+ countries

Introduction

The client was looking to build a localized magento website for its Asia Pacific locations. Our developers approached this project and proposed solutions that would later exceed the client’s expectations. This first website using our solutions saw a 300-400% increase in sales and revenue after just 4 months of development. Client then planned to mirror the results for 15 websites spread across other regions around the globe.

In this case study, we will demonstrate how Shinetech developers and our unique approach were able to realize these amazing results.

The project’s development phases

Considering the critical development schedule, the scope of the project, as well as the time needed to transition the project over to our team correctly, Shinetech experts concluded that it would be much more beneficial for the client to split the project into two phases.
  • Build the first Magento website
During the initial free 1-week consultation and exploration meetings, we tried to get as much information as possible on the client’s needs and expectations, then our team was able to put forward a feasible solution based on Magento that was future-proof as well as scalable. 
Since it was an e-commerce site, we incorporated in-depth UX analyses into our solutions in order to register the areas that we could potentially improve further. We also closely collaborated with the client to get a deeper and more comprehensive understanding of their business so that we could deliver market-leading solutions. These custom-tailored solutions would fit them and their customers perfectly.
 
Within four months, Shinetech successfully launched a brand-new e-commerce platform for the client’s Chinese branch. The results our magento team brought far exceeded their expectations and created extraordinary value for them.
  • UX optimization
When developing the new site, our developers heavily focused on user experience and on improving the users’ journey, building functions like intelligence guide, local collection, omnichannel repo, pre-purchase and auto restock. 

Magento eCommerce desktop storefront user interfaceMagento desktop store shopping cart interfaceMagento pre-checkout interface

  • Best Global Commerce Expansion

What better way to showcase how much the client’s e-commerce platforms were successful than claiming a prestigious place at one of the world-renowned awards programs? In early 2019, our Shinetech Magento team was nominated for the ‘Best Global Commerce Expansion’ award category. Four team members traveled to the ceremony in Las Vegas to attend the awards event MagentoImagine2019 hosted by Adobe. It was an excellent opportunity to showcase how supportive we are of our clients’ success.

  • Apply the proven solutions on e-commerce websites in 15+ countries

Having seen the expertise Shinetech developers brought to the table, client agreed to appoint us as their primary e-commerce solution provider. And what we needed to do was to replicate the massive success of the Chinese localized site.This situation, in turn, brought different challenges – overcome the difference in time zones, the differences in cultures, and language barriers. To overcome them, we:

  • Sent our technicians to work with the client onsite. We understood that occasional onsite support had a significant effect on the project’s progress and delivery quality.
  • Worked on getting customized solutions to meet localization needs in various countries and on bringing the latest technological breakthroughs in the e-commerce field.
  • Set up DevOps service, automatic tools, and environment.
  • Applied the latest technologies in the eCommerce field, including but not limited to Magento.
  • We introduced technical support who can speak English, Spanish, Portuguese.
Magento Winners award for Best Global Commerce Expansion

The result

Coincidentally, several developers that were working on the initial website rose through the ranks and became project managers, team leaders, and head developers. Having themselves reached the state of self-management, they now had a goal to create a productive environment for newer team members so that productivity, efficiency, and quality remained high and so that new team members can quickly get to the self-management state.

As a result, Shinetech successfully launched all fifteen websites worldwide in just three years and assembled a team of forty self-managing experts working full-time on the project, all of which are still collaborating with the client in improving, maintaining, and updating the websites.

The Magento Team

The team responsible for the success of such a large e-commerce project started small. However, as the developers proved their capabilities to consistently deliver services with a high standard and already having produced a fully functional local website, the client decided to expand the project. As a result, the client saw massive success from launching fifteen worldwide platforms within just three years. Since our developers became a crucial part of the client’s success, all forty team members have continued to work on the e-commerce platforms full time.

Jason
Team Leader: Jason

Jason is a senior development engineer with twenty years in software development across different industries. He is familiar with multiple development languages and technology applications, and he provides optimized technology implementation solutions.

Roger
Project Manager: Roger

Roger is a development expert with many years of experience managing projects. He offers a unique insight when providing software services for customers. Now he is the core leader helping the team increase cohesion and self-improvement.

Jeremy
Developer: Jeremy

Jeremy has steady perseverance and endurance. While helping the client roll out their platform in Latin America, he maintained a positive work attitude. He provided high-quality, timely service with his rich experience in third-party technology docker projects.

Jason
Team Leader: Jason

Jason is a senior development engineer with twenty years in software development across different industries. He is familiar with multiple development languages and technology applications, and he provides optimized technology implementation solutions.

Roger
Project Manager: Roger

Roger is a development expert with many years of experience managing projects. He offers a unique insight when providing software services for customers. Now he is the core leader helping the team increase cohesion and self-improvement.

Jeremy
Developer: Jeremy

Jeremy has steady perseverance and endurance. While helping the client roll out their platform in Latin America, he maintained a positive work attitude. He provided high-quality, timely service with his rich experience in third-party technology docker projects.

+36 Developers

Together with the client, Shinetech built a 36 + person team of experts to develop this ecommerce web portal

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